Site: Search Engine Optimization Articles

The Importance of Online Branding
Publish Date: 19 Jul 07 00:00:00 -0700
When was the last time you bought a can of cola online? A television? Signed up for legal representation? While internet marketing is a great way to drive traffic to your website to generate sales or leads, there are still many people who either won?t or can?t purchase online. However, many of these people will do research online before going a bricks and mortar store to make their purchase or before picking up the phone to make an appointment. That is one reason why more and more businesses are actively using the internet to get their brand in front of a growing number of targeted eyeballs.

Web 2.0: Squidoo
Publish Date: 30 Nov 06 00:00:00 -0700
One site that encapsulates all that Web 2.0 is and how it is defined is squidoo.com. It is the latest site by Internet Marketing guru Seth Godin and it is revolutionizing the way people search the net. In today?s newsletter, we?ll explore who Seth Godin is and why you should care, what squidoo is, and how all of this will benefit you individually or as a business.

Web 2.0: Blogs - What are they and how do they work?
Publish Date: 09 Nov 06 00:00:00 -0700
Blogs have revolutionized the business world as well as the communications of individual businesses. Blogs are becoming essential on the local and national level. They also benefit the everyday individual looking to further their career, share their personal life, network with others in the same field, or just learn more about the web community.

What is Wiki and how does it work?
Publish Date: 02 Nov 06 00:00:00 -0700
Gone are the days of door-to-door Encyclopedia salesmen. Gone are the days where parents have to save and buy individual books of an encyclopedia with the hopes of one day being able to purchase a complete set before the information becomes outdated. Our society has transformed into a place where Wikipedia, a free online encyclopedia, has become a household name. How did this happen?

How Web 2.0 And Social Bookmarking Can Work For You
Publish Date: 26 Oct 06 00:00:00 -0700
Web 2.0 should be at the center of every business owners plan to survive in the Internet world. It is the latest rage sporting the covers of several magazines as well as the biggest topic on the web. It is speculated to be the resurgence of the dot com boom. For the next five weeks, we will look at Web 2.0, specifically social bookmarking, wikis, blogs, Squidoo and Video, and how they affect business owners.

A Beginner's Guide to Google AdWords
Publish Date: 27 Sep 06 00:00:00 -0700
You may already be familiar with the ins and outs of Google search results. However, just in case you aren't familiar where ads appear, Google's paid ads appear separately in the search results on the right hand side of the screen and in some instances at the top of the screen. For example let's use one of the most competitive terms for paid ads, "search engine optimization". As you can see below, the #1 ad pays the most for your click and #2 second most and so on to the last paid ad paying the least.

Trademark Infringement and Pay-per-Click (PPC) Advertisers
Publish Date: 23 Jun 06 00:00:00 -0700
Online brand names and trademarks are not fully protected by law. Competitors often use underhand tactics to infringe on brand or trademarks.

Pay per Click's New Challenger - MSN AdCenter
Publish Date: 21 Jun 06 00:00:00 -0700
Look out Google Adwords (GAW) and Yahoo Search Marketing (YSM). A new opportunity for lowering costs, better targeting and better conversions is quickly approaching.

Social Networks - Search Engine Marketing for Web2.0
Publish Date: 22 Mar 06 00:00:00 -0700
There are few Search Engine Marketers who would debate that most community based websites are favored within Search Engine Results? Pages or SERP. These Web2.0 sites also have high Google Page Ranks. Links from these could help increase your site?s Google Page Rank while also boosting your site in the SERPs of most search engines if done properly. Within this article you can find how your site can benefit from utilizing social networks as part of your SEM for web2.0 strategy.

Surviving a Google Update
Publish Date: 09 Nov 05 00:00:00 -0700
My blood pressure is up and my heart is a-fluttering!! Is it love? No, it?s just another Google update!! Many people are well aware of the business ramifications that occur when an update is underway and their site suddenly disappears from the Google rankings. However, others may be completely unaware of the update and it is business as usual for them. So what is an update and what they should you do when it is taking place?

Selecting a Quality Domain Name
Publish Date: 02 Nov 05 00:00:00 -0700
When you're ready to launch your web site and you're trying to select a good domain name, there are many factors that need to be taken into consideration. Feel free to discuss this on our blog ?Insights into search for Business? at http://searchblog.elixirsystems.com

Avoiding a Bad SEO Experience
Publish Date: 26 Oct 05 00:00:00 -0700
There are many pitfalls associated with search engine optimization. There is the decision of whether you should do it in-house or outsource it. There is the process of finding a vendor that will be right for you and your business.

Blogs and your Business
Publish Date: 19 Oct 05 00:00:00 -0700
Many businesses are blind to the possibilities that emerging online trends such as blogs can offer them. The challenge lies into how you use them and integrate them into your business. Someone once said that blog stands for Better Listings On Google! However there are many other business advantages which we will look at. The challenge is in determining how a blog best fits your business goals. Your goals may be marketing focused, or they may be about project management, or they may be about customer relationships. Whatever your business goals are you should determine whether a blog can help you meet them.

Integrated Search Engine Marketing
Publish Date: 28 Sep 05 00:00:00 -0700
It?s not all about SEO!! It?s not all about Paid Search!!! The truth is if you are focusing all you attention on one of these areas you are missing a big piece of the pie!! And you are also putting your business at risk. There have been many cases of businesses relying solely on organic ranking and then losing their position and ending up facing bankruptcy.

Writing Optimized Articles
Publish Date: 21 Sep 05 00:00:00 -0700
Search engines give the highest organic ranking to authority sites. These are sites that have lots of unique and relevant information which makes people want to link to the site. One way to build up this information is by developing articles related to your business or industry. These articles should be optimized in order for you to get the benefit of increased ranking on various search engines. The goal is to put these articles on your website and also optimize them to be indexed by search engines.

The Invisible Web - Is My Site Getting Indexed?
Publish Date: 14 Sep 05 00:00:00 -0700
Did you know that the great majority of web pages are not indexed and visible on the web? It is estimated that there are an enormous amount of pages that are never indexed. One estimate states that only 0.03 percent of all web pages have been indexed by search engines!

Beginning Search Engine Marketing
Publish Date: 07 Sep 05 00:00:00 -0700
The use of search engines to help surf the Web has become commonplace. Everyone has a favorite, whether it be Google, Yahoo!, or AOL. And many business owners have finally discovered the ability to advertise on these engines to increase traffic and sales to their site. For beginners there are many terms bandied around relating to these search engines which can be confusing. And to add to the confusion it is becoming increasingly difficult to decipher between all of the "experts" and their advice that is so freely available. Perhaps the greatest confusion revolves around the meaning of "search engine optimization" and "search engine marketing.

All About Content
Publish Date: 31 Aug 05 00:00:00 -0700
Content is one of the biggest influences on the success of your search marketing program. There is a saying that ?content is king? and this is true whether it is for your optimized web pages, your paid advertising message, or your optimized news releases.

All About Links
Publish Date: 24 Aug 05 00:00:00 -0700
All About Links and how they relate to the success of your web site. Links are very important for natural, organic search engine optimization. Often the amount of sites linking to your site determines your placement within the search engine result pages ? especially for competitive keywords.

Choosing a Newswire Service to Distribute Optimized Press Releases
Publish Date: 04 Aug 05 00:00:00 -0700
For many people in the search marketing field who are not experienced in public relations and have been approached to optimize press releases the field can be confusing. The basics of press release optimization are similar to keyword optimization for web sites; however there are some areas that demand specialized knowledge.

Local Search for your Business
Publish Date: 03 Aug 05 00:00:00 -0700
If your target market is on a local level your can use local search techniques to help develop your online business. Local search or geographically-based search revolves around keywords which include the desired neighborhood, towns, cities or other types of region.

Link Building for a New Web Site
Publish Date: 13 Jul 05 00:00:00 -0700
The Internet offers freedom for visually impaired people and people with other types of disabilities. It offers them the opportunity to go shopping, talk with friends, run a business, and generally stay informed. This is something that many people do not consider. For an experience that many of us view as primarily visual it is hard to grasp the importance of good content and a well designed site for people with these types of disabilities. However for web designers and SEO practitioners this should be of prime importance. Unfortunately, often it is not.

Help Visually Impaired Visitors to 'View' Your Site
Publish Date: 06 Jul 05 00:00:00 -0700
The Internet is an experience that many of us view as primarily visual - it is hard to grasp the importance of good content and a well designed site for people with these types of disabilities. However for web designers and SEO practitioners this should be of prime importance. Unfortunately, often it is not.

The Developing Field of Online Reputation Management
Publish Date: 15 Jun 05 00:00:00 -0700
What can you do if negative information relating to your company appears in the search results? You may want to consider Online Reputation Management.

Advertising Agencies Need for Search Engine Skills
Publish Date: 08 Jun 05 00:00:00 -0700
Traditional advertising agencies are beginning to embrace the need for search engine optimization (SEO) and search engine marketing (SEM). The search engine marketing industry has developed into a billion dollar industry and clients expect their agencies to get them involved. Ad agencies are now chasing the increased revenue generated by search engines.

Five Questions Web Designers Don't Want You to Ask
Publish Date: 28 May 05 00:00:00 -0700
There are aspects of web design that affect everything from search engine optimization to visitor experience.

Manage Your Search Engine Space - Online Reputation Management
Publish Date: 21 May 05 00:00:00 -0700
Do a search on your favorite search engine for your company name. Look at the results. Hopefully your company web site is at the top of the pile. But what about the other 9 results in the top 10? What do they say about you?

Ethics, Best Practices and SEO - A Crisis in the Profession? (part 3)
Publish Date: 16 May 05 00:03:00 -0700
There has been much debate recently on the practice of ethical Search Engine Optimization (SEO). The recent removal of a high profile SEO company from the Google results has plunged the industry into yet another debate on what is ethical and what is not in our profession.

Ethics, Best Practices and SEO - A Crisis in the Profession? (part 2)
Publish Date: 16 May 05 00:02:00 -0700
There has been much debate recently on the practice of ethical Search Engine Optimization (SEO). The recent removal of a high profile SEO company from the Google results has plunged the industry into yet another debate on what is ethical and what is not in our profession.

Ethics, Best Practices and SEO - A Crisis in the Profession?
Publish Date: 16 May 05 00:00:00 -0700
There has been much debate recently on the practice of ethical Search Engine Optimization (SEO). The recent removal of a high profile SEO company from the Google results has plunged the industry into yet another debate on what is ethical and what is not in our profession.

Optimizing Your B2B Marketing
Publish Date: 11 May 05 00:00:00 -0700
Marketing your products or services to other businesses offers many different challenges that marketing directly to consumers. Here are some steps to help you optimize your B2B marketing efforts.

Can You Lose Weight on Spam
Publish Date: 27 Apr 05 00:00:00 -0700
Search engine optimization is a lot like weight loss. You've got some things that are effective and some that are not, and it's hard to trust the claims of one over the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on?

Google Link Filter
Publish Date: 20 Apr 05 00:00:00 -0700
There is strong evidence that that Google now employs a link filter as part of its algorithm. The belief is that new links do not get full credit when they first appear but that they receive partial credit until they have been established for a holding time period.

Review: Landing Page Handbook: How to Raise Conversions
Publish Date: 14 Apr 05 00:00:00 -0700
As on owner of an online business you should have a clear understanding of your markets. This understanding of your markets should always be determined before going into business. How you read your markets and present your products to your customers will determine how successful your business will be. Unfortunately many people start up an online business without researching their markets or having a marketing plan in place.

Avoiding a Bad Search Marketing Experience
Publish Date: 16 Jan 05 00:00:00 -0700
Imagine hundreds of stores selling exactly the same product as you do, all vying for the same customer, and what's worse - they're all in the same mall as you are! You don't need to imagine this scenario any longer, it's really happening on the internet.

Setting a Pay Per Click (PPC) Budget
Publish Date: 16 Nov 04 00:00:00 -0700
How to budget for a successful and strong PPC marketing campaign. Research and statistics back up the importance of an effective PPC campaign.

Search Engine Optimization Dilemma Boggles Novice's Mind!
Publish Date: 20 Sep 04 00:00:00 -0700
A website owner's first try at search engine optimization through using a submission service had some problems.

Paid Search Engine Placement and Search Engine Optimization
Publish Date: 15 Sep 04 00:00:00 -0700
Paid search engine placement can be used as part of your Internet marketing strategy to give your business an increased competitive advantage. This is because it gives you immediate control over your search engine rankings.

Has Google Reached It's Limit?
Publish Date: 06 Sep 04 00:00:00 -0700
At 4,285,199,774 web pages has Google reached the limit of the number of pages it will index?